MKTG 9th Edition by Charles W. Lamb -Test Bank

MKTG 9th Edition by Charles W. Lamb -Test Bank

1. Businesses contract outside providers to perform services such as janitorial, advertising, legal, and so on. when it costs less than hiring an employee to perform the particular task.
a. True
b. False
ANSWER: True
RATIONALE: Contracting an outside provider for business services makes sense when it costs less than hiring or assigning an employee to perform a task, when an outside provider is needed for particular expertise, or when the need is infrequent. See 7-7: Types of Business Products
POINTS: 1
DIFFICULTY: Moderate
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MKTG.LAMB.15.07.07
TOPICS: A-head: Types of Business Products
Bloom’s: Understand
BUSPROG: Analytic
Business Services
DATE CREATED: 5/1/2015 4:22 PM
DATE MODIFIED: 5/1/2015 4:22 PM
CUSTOM ID: CGI: ATLV3AA6STVX9RF73681
QUESTION ID: JFND-GO4G-G3BU-QC1B
QUESTION GLOBAL ID: GCID-E7BW-1TBP-GA5D-N3UB-CFUD-GCDB-CO51-4C3Z-COH1-4PB1-8Y4N-4QDB-GW4N-43TA-GBTU-OP5B-GTDI-GWN8-EPRW-EMJS-8BTD-OQBW-GE3U-NPJW-GYSU-NCJI-CRSU-CAJI-GOSU-1PUN-CRSU-NAT3-CAAS-GA3O-E7JI-YT4D-JFNN-4OTI-GO4W-NQNBEE

2. Many companies offer ethics training to employees and have codes of ethics that help guide buyers and sellers in business.
a. True
b. False
ANSWER: True
RATIONALE: Ethics refers to the moral principles or values that generally govern the conduct of an individual or a group. Over half of all major corporations offer ethics training to employees. Many companies have codes of ethics that help guide buyers and sellers. See 7-8: Business Buying Behavior
POINTS: 1
DIFFICULTY: Moderate
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MKTG.LAMB.15.07.08
TOPICS: A-head: Business Buying Behavior
Bloom’s: Understand
BUSPROG: Analytic
Business Ethics
DATE CREATED: 5/1/2015 4:22 PM
DATE MODIFIED: 5/1/2015 4:22 PM
CUSTOM ID: CGI: ATNJB7PJJCZKRMH15438
QUESTION ID: JFND-GO4G-G3BU-QCT3
QUESTION GLOBAL ID: GCID-E7BW-1TBP-GA5D-N3UB-CFUD-GCDB-CO51-4C3Z-COH1-4PB1-8Y4N-4QDB-GW4N-43TA-GBTU-OP5B-GTDI-GWN8-EPRW-EMMG-GCAD-1PJW-GITG-KPTT-GASS-EPDD-8RSU-GP5G-GOSU-YCJZ-CASS-KPTT-CA5D-YAUN-E7JI-YT4D-JFNN-4OTI-GO4W-NQNBEE

3. The key characteristic distinguishing business products from consumer products is intended use.
a. True
b. False
ANSWER: True
RATIONALE: The key characteristic distinguishing business products from consumer products is intended use, not physical form. A business product or industrial product is used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other customers. A consumer product is bought to satisfy an individual’s personal wants or needs. See 7-1: What is Business Marketing?
POINTS: 1
DIFFICULTY: Moderate
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MKTG.LAMB.15.07.01
TOPICS: A-head: What is Business Marketing?
Bloom’s: Understand
BUSPROG: Analytic
Marketing
DATE CREATED: 5/1/2015 4:22 PM
DATE MODIFIED: 5/1/2015 4:22 PM
CUSTOM ID: CGI: BBJMPFBDG1ZP13665764
QUESTION ID: JFND-GO4G-G3BU-QCTA
QUESTION GLOBAL ID: GCID-E7BW-1TBP-GA5D-N3UB-CFUD-GCDB-CO51-4C3Z-COH1-4PB1-8Y4N-4QDB-GW4N-43TA-GBTU-OP5B-GTDI-GWN8-EPRW-EMJ1-GRHU-KC5N-GH5S-GCBS-COSU-R3JU-CRSS-R3B1-GOSU-NQJ1-8RSU-GQMD-COHS-EAMD-E7JI-YT4D-JFNN-4OTI-GO4W-NQNBEE

4. The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.
a. True
b. False
ANSWER: True
RATIONALE: The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes. One such technique is called a business-to-business online exchange, which is an electronic trading floor that provides companies with integrated links to their customers and suppliers. See 7-6: Business Versus Consumer Markets
POINTS: 1
DIFFICULTY: Moderate
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MKTG.LAMB.15.07.06
TOPICS: A-head: Business Versus Consumer Markets
Bloom’s: Understand
BUSPROG: Analytic
Distribution
DATE CREATED: 5/1/2015 4:22 PM
DATE MODIFIED: 5/1/2015 4:22 PM
CUSTOM ID: CGI: BTLC7YQ3PR84RSCP7229
QUESTION ID: JFND-GO4G-G3BU-QC1G
QUESTION GLOBAL ID: GCID-E7BW-1TBP-GA5D-N3UB-CFUD-GCDB-CO51-4C3Z-COH1-4PB1-8Y4N-4QDB-GW4N-43TA-GBTU-OP5B-GTDI-GWN8-EPRW-EMJA-GC4S-EA5G-8RAD-EPMR-GYSS-K3T3-8RSS-CQMD-GOSS-RPTT-8YSS-N3J3-GYHD-GP5B-E7JI-YT4D-JFNN-4OTI-GO4W-NQNBEE

5. Ethics refers to a firm’s belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.
a. True
b. False
ANSWER: False
RATIONALE: Ethics refers to the moral principles or values that generally govern the conduct of an individual or a group. Ethics can also be viewed as the standard of behavior by which conduct is judged. See 7-8: Business Buying Behavior
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MKTG.LAMB.15.07.08
TOPICS: A-head: Business Buying Behavior
Bloom’s: Remember
BUSPROG: Analytic
Business Ethics
DATE CREATED: 5/1/2015 4:22 PM
DATE MODIFIED: 5/1/2015 4:22 PM
CUSTOM ID: CGI: DYFJRURH6EX6ZTBW0212
QUESTION ID: JFND-GO4G-G3BU-QC1F
QUESTION GLOBAL ID: GCID-E7BW-1TBP-GA5D-N3UB-CFUD-GCDB-CO51-4C3Z-COH1-4PB1-8Y4N-4QDB-GW4N-43TA-GBTU-OP5B-GTDI-GWN8-EPRW-EMMG-GW4D-KCUB-C3UG-K3T3-CCSS-GQBO-8YSS-E3BZ-GOSU-RPMD-GYSS-N3JO-G7UD-GC5F-E7JI-YT4D-JFNN-4OTI-GO4W-NQNBEE

6. A consumer product is used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other customers.
a. True
b. False
ANSWER: False
RATIONALE: A business product, or industrial product, is used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other customers. The key characteristic distinguishing business products from consumer products is intended use, not physical form. See 7-1: What is Business Marketing?
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MKTG.LAMB.15.07.01
TOPICS: A-head: What is Business Marketing?
Bloom’s: Remember
BUSPROG: Analytic
Business Markets
DATE CREATED: 5/1/2015 4:22 PM
DATE MODIFIED: 5/1/2015 4:22 PM
CUSTOM ID: CGI: EBTM9XSYQCHD53F0V535
QUESTION ID: JFND-GO4G-G3BU-QC1R
QUESTION GLOBAL ID: GCID-E7BW-1TBP-GA5D-N3UB-CFUD-GCDB-CO51-4C3Z-COH1-4PB1-8Y4N-4QDB-GW4N-43TA-GBTU-OP5B-GTDI-GWN8-EPRW-EMJI-GTTG-RCDB-GRHU-GAMB-CESU-13TO-8YSU-CAMR-GOSS-RCDN-GESU-NATO-GCAS-K3JS-E7JI-YT4D-JFNN-4OTI-GO4W-NQNBEE