Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley J. Baran – Test Bank

Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley J. Baran – Test Bank

Chapter 8: Television, Cable, and Mobile Video
Test Questions
Multiple-Choice Questions
1. The first workable device for generating electrical signals suitable for the transmission of a visual is the
a. Cathode ray tube.
b. Nipkow disc.
c. Farnsworth connector.
d. Baird’s disc.
Answer: b
Bloom’s level: Remember

2. _____________, a British inventor, was sending moving images across the Atlantic using a mechanical disc in the 1920s.
a. Paul Nipkow
b. Vladimir Zworykin
c. John Logie Baird
d. Philo Farnsworth
Answer: c
Bloom’s level: Remember

3. _____________, a Russian immigrant living near Pittsburgh, developed the iconoscope tube, the first practical television camera tube.
a. Paul Nipkow
b. Vladimir Zworykin
c. John Logie Baird
d. Philo Farnsworth
Answer: b
Bloom’s level: Remember

4. _____________, an Idaho schoolboy, moved to San Francisco, where he demonstrated his television system in 1927.
a. Paul Nipkow
b. Vladimir Zworykin
c. John Logie Baird
d. Philo Farnsworth
Answer: d
Bloom’s level: Remember

5. The first public demonstration of television, in the form of regularly scheduled two-hour broadcasts, was presented by _____________ at the 1939 World’s Fair.
a. ABC
b. NBC
c. CBS
d. Mutual
Answer: b
Bloom’s level: Remember

6. Digital delivery of over-the-air television signals permits _________, sending different content on different parts of the same signal.
a. interaction
b. broadbanding
c. slinging
d. multiplexing
Answer: d
Bloom’s level: Remember

7. _______________ are those who did not have cable television at any point.
a. Pseudo-watchers
b. Cord-rejectors
c. Cord-nevers
d. Cord-cutters
Answer: c
Bloom’s level: Remember

8. Local affiliates used to receive compensation for airing network programs in their markets, but that has changed due to the loss of network audience and
a. the rise in syndication.
b. video-on-demand.
c. the lack of network programs.
d. the rise of cable.
Answer: d
Bloom’s level: Remember