International Marketing Middle East 16th Edition by Cateora-Test Bank

International Marketing Middle East 16th Edition by Cateora-Test Bank

Chapter 08
Developing a Global Vision through Marketing Research

True / False Questions

1. Marketing research is a general noneconomic review of conditions affecting the marketing division’s business.

True False

2. The marketing research process should begin with determining the sources of information to fulfill the research objectives.

True False

3. If data has been collected already by some other agency, then such data sources are known as secondary data sources.

True False

4. Commercial sources, trade associations, management groups, and state and local governments are good sources of primary data for a researcher.

True False

5. One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.

True False

6. Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

True False

7. Checking the consistency of one set of secondary data with other data of known validity is an effective and often-used way of judging validity.

True False

8. Data collected specifically for a particular research project at hand is known as secondary data.

True False

9. In quantitative research, if questions are asked, they are almost always open-ended or in-depth.

True False

10. The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their response.

True False